123 Third Unveils New Penthouses, Furnished by Poliform

May 4th, 2011 · Filed Under: 123 Third Avenue, Events
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Last night, 123 Third hosted the unveiling of their model Penthouses furnished with the stylistically compatible component parts of international favorite, Poliform, with rave reviews from the broker community!

The custom stylish oak wood and grey matte- and high-gloss/lacquer finishes run throughout the ‘Skip Library’ entryway, kitchen, dining room, living space and even the closets, tying each room into each other in very refined way.  The Poliform furnishings, accented with pops of color & modern lighting create the perfect balance of what a living space should be.

The highlight of the spaces are definitely the wrapping outdoor terraces and the amount of windows and light spilling into each space (imagine a walk-in closet with a window creating a gorgeous natural lighting).

Penthouse residences have extraordinary views in every direction (including the iconic Manhattan skyline, two rivers and five connecting bridges) and all boast an array of top notch finishes and fixtures. Each of 123 Third’s sleek penthouse kitchens include custom Pioggia Grey high-gloss finishes (also designed by Poliform), white Luna Quartz countertops with custom reveals, Dornbracht polished chrome custom faucets, and high-performance Miele and Sub-Zero appliances including custom-paneled refrigerators, stainless steel ovens, gas cook-tops, wine storage and fully-integrated dishwashers.

Elegant master bathrooms include custom walnut-faced floating cabinets, floor-to-ceiling marble tile from Italy, Dornbracht polished chrome fixtures from Dornbracht and custom Duravit tubs and shower modules with integrated benches.

The four recently unveiled penthouses at 123 Third range in price from $3.6 million for a duplex, two-bedroom, two-and-a-half bath home to $4.525 million for a three-bedroom, three-and-a-half bath home.

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123 Third Avenue and Luxury Furnishings Leader Poliform Join Forces for Penthouse Model Home

May 2nd, 2011 · Filed Under: 123 Third Avenue
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The East Union Square condominium is the renowned Italian company’s first ever NYC partnership to produce a model residence, with and exquisitely-furnished penthouse home debuting tomorrow, Tuesday, May 3, 2011.

Corcoran Sunshine Marketing Group and 123 Third have collaborated with international luxury furniture and interiors leader Poliform for the design of the condominium’s penthouse model home. After generating unprecedented enthusiasm among purchasers and the residential real estate community in general – reaching the 90 percent sales mark in just 5 months – this new development has commissioned Poliform to create its first custom-designed furnishings presentation for a model home in New York City.

“With the superior components of 123 Third’s penthouse residences – sweeping views, exceptional light, private outdoor spaces and flexible layouts – the developers felt compelled to continue a course of distinction for the other interior details,” said Elaine Diratz, of Corcoran Sunshine Marketing Group, exclusive marketing and sales agent for 123 Third. “In our process of selecting a partner to provide furnishings and finishes, our top choice was Poliform, whose product lines simultaneously provide an ultra high-end European design sensibility and outstanding value, perfectly attuned to a wide range of discerning homeowners.”

“A driving concept behind Poliform is a luxury lifestyle embracing many different styles and varying degrees of luxury; so naturally, we are thrilled to be selected to participate in this project. We believe the buyers greatly appreciate that Corcoran Sunshine Marketing Group and 123 Third Avenue carefully selected premium brands to incorporate into this new development, an extraordinary offering in New York real estate” stated Laura Anzani, CEO of Poliform USA, Inc.

Amenities at 123 Third include a full-time doorman, fitness center, refrigerated storage, plus the option of bike storage and additional storage rooms. Residents will also enjoy such distinctive extras as an iLounge — a multimedia center boasting computer suites with the latest in high-tech printing, editing and audio-visual facilities — as well as an exquisitely landscaped private residents’ garden with outdoor kitchen, lounge seating, sun terrace and full-sized movie screen.

Set at the nexus of Union Square, Greenwich Village, the East Village and Gramercy Park, East Union Square boasts some of the best parks, dining, shopping and entertainment the City has to offer, not to mention access to transportation. The famed Union Square greenmarket offers a continually rotating selection of locally-sourced produce, meats and fish. Top-rated restaurants such as Momofuku and Pure Food & Wine provide diners with one-of-a-kind culinary experiences. Shopping in the neighborhood gives residents such varied options as Kiehl’s and the famed Strand Bookstore.

The 19-story condominium, by award-winning architecture firm Perkins Eastman (15 Union Square West) with common space interior layouts designed by Modern Arc, Inc., is slated for LEED® certification.

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123 Third Avenue

September 24th, 2010 · Filed Under: 123 Third Avenue
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123 Third Avenue is a 19-story new construction condominium at 14th Street offering the intimate luxury of one to four residences per floor. There are 47 highly-designed one, two and three bedroom residences featuring Poliform kitchens, Miele appliances, Dornbracht and custom-designed polished chrome fittings, five inch select grade white oak hardwood floors, and Bosch washers and dryers. The building also anticipates receiving a 421-a tax abatement and LEED Certification. 123 Third Avenue sits at the nexus of Union Square, the East Village and Gramercy.

Units and Pricing

Units at 123 Third Avenue range in size from one to three bedrooms. One bedrooms start at 536 square feet and go up to 737 square feet. Prices range from $650k to $960k. Two bedrooms start at $1.3M and go up to $1.825M for 1,166-1,301 square feet. Three bedrooms start at $3.9M for 2,123 square feet.

Features and Amenities

Residences offer expansive triple layer picture windows with high energy and acoustic performance ratings, ceiling heights that reach up to 10’ (and in penthouse residences, up to 11’), Polifor kitchens, layouts that are configure to maximize light, views and flexibility, solid white oak hardwood floors, high-efficiency heat pump climate control systems with year-round heating and cooling that are individually controlled by each unit, gallery-style baseboard detailing, Bosch washers and dryers and more. Many residences have terraces and balconies.

The building boasts a full service 24-hour doorman building, an anticipated 421-a tax abatement, a private landscaped residents’ garden with integrated outdoor space, a cooking area with grill, a private residents’ fitness center, multi-media lounge, anticipated LEED certification, available bike storage and additional storage, and interiors designed by Modern Arc Inc.

Location

123 Third Avenue is located on the cusp of Union Square, the East Village and Gramercy, surrounded by just about every amenity one could imagine. Union Square is a transportation hub, offering the 4/5/6/N/R/Q trains, as well as a variety of buses. Hungry? Try one of a hundred great restaurants in the area; for celebrity sightings head to the Rose Bar. On Saturday, shop at the Greenmarket in the heart of Union Square. If you’re looking to live downtown, there’s really no better location than Union Square and the East Village, which offers more “best of’s” than any other neighborhood in New York.

Investment Potential

123 Third Avenue is a great new development in a perfect location. The finishes are high-end, but not over the top and the outdoor garden and iLounge are fun amenities for buyers. We’d give this one an A.

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