Located in the heart of Chelsea at 540 West 28^th Street, +aRt is a 13-story, 91-unit condominium building adjacent to the neighborhood’s forthcoming 28^th Street entrance of the High Line.  Built in deference to the artistic narrative of Chelsea’s most important artists, architects, and poets, +aRt fuels the life you should be living in New York’s most modern neighborhood.

+aRt has also been chosen as the location for the 2011 Elle Decor Modern Life Concept House, featuring 10 designers – ELLE DECOR’s A-List “Designers to Watch” – who will partner with leading brands to create dazzling indoor and outdoor spaces that offer a fresh approach to contemporary living.

Residences

Each curated interior exude an wonderfully unique tone with 7” white oak flooring, walnut cabinetry, absolute black granite countertops and custom hardware.  The open kitchens pair sleek surfaces and steel fixtures with Subzero refrigerators and a Bertazzoni range amidst constructed lines.

With the deep custom-soaking baths among the smooth concrete-style tiles that line the walk in shower, there is no easier way to wash away your day.  Custom black lacquer vanities support smooth integrated sinks, Corian countertops and sleek stainless fixtures.

The top-floor Penthouses, there are 6 suites, combine the industrial handiwork and cleanly finished interiors-with spectacular views, of course.  If the shared rooftop space isn’t your style, there are 6 private rooftop cabanas available.

Amenities

Once you walk through the front door, you will be surrounded by your new art collection at every angle.  The lobby features a curated gallery, boasting a limited edition John Pawson terrazzo bench along the walls behind the Prouve armchairs.  Just outside the Fitness Center, you will find the Art Yard-a cool, calm collection of water and thought, creating an oasis in the middle of Manhattan.

Perfect for the [slowly] warming weather, the rooftop allows you to relax against a beautifully panoramic New York City, with views of the Empire State Building, the High Line, the Gallery District and the Hudson River.

Neighborhood

West Chelsea is New York City’s industrial heritage. Brick-faced landmarks like the Reynolds Metal Company, Cornell Iron Works and the Otis Elevator Company stand as tall testaments to the early 1900s when the streetscapes bustled with the construction of American goods as steaming ships idled in the once-thriving port. Elevators for the tallest buildings in America were crafted in West Chelsea, grocers did robust wholesale, and sculptors carved Boston Library’s bronze doors. Today, many of these buildings, including the Starrett-Lehigh building, remain as an inspiration to the new craft class: New York City’s most progressive artists and residents. The wide warehouse spaces bear their second duty as large-scale galleries. Perfect for display art, the large, empty spaces have set the tone for the re-invigoration of West Chelsea into the modern, cultural home it is known for today. The new revolution in West Chelsea welcomes booming residential development, gourmet restaurants and dizzying nightlife, all tucked between the Garment and Meatpacking Districts.

Investment Potential

+aRt is in one of New York’s favorite neighborhoods.  With the continuously growing High Line adjacent to the building, the promise of the neighborhood growing continuously is extremely high.  The building offers 421-A Tax Abatement and Immediate Occupancy.