ELLE DECOR Announces Second Annual Modern Life Concept House

Michael Tavano of BBC’s House of the Year Among Eight International Designers Tapped to Create Concept House at The Dillon; proceeds benefit Free Arts NYC

International design authority ELLE DECOR announced its second annual Modern Life Concept House, to open in New York City at The Dillon, in one of the property’s nine meticulously designed townhouses.  The Concept House celebrates ELLE DECOR’s global network by assembling eight international designers to create one-of-a-kind contemporary spaces in partnership with leading modern brands.  All proceeds will benefit Free Arts NYC.

“We are delighted to debut our second Modern Life Concept House at The Dillon,” said ELLE DECOR editor in chief, Michael Boodro. “When a formidable group of talented young designers is paired with a building that presents such an innovative concept in living, the results are sure to be inspiring. I have no doubt that the Modern Life Concept House will be elegant proof of our commitment to innovative contemporary design.”

The designers hand-selected by ELLE DECOR’s editorial team include: BBC ‘House of the Year’ judge Michael Tavano of MT Custom; Sherrill Canet of Sherrill Canet Interiors, Ltd.; Christopher Coleman of Christopher Coleman Interior Design; Nina Freudenberger of Haus Interior; Lee Kleinhelter of Pieces; Katie Leede of Katie Leede & Company; Amy Mellen of Calvin Klein Home; and Antony Todd of Antony Todd Home. Featured brands include: BoConcept, Brizo, Caesarstone, Calligaris, Calvin Klein Home, Charles P. Rogers, Farrow & Ball, Lumens.com, Phillip Jeffries Ltd., Restoration Hardware, The Container Store, The Dillon and USM Modular Furniture.


ELLE DECOR is the #1 brand in the shelter category: ELLE DECOR and elledecor.com – the preeminent online destination for design enthusiasts – offer inspiration and expertise to 2.5 million print and online users each month. ELLE DECOR reaches 8.9 million readers worldwide. ELLE DECOR is published by Hearst Magazines, the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 87 million adults each month (Spring 2011 MRI).

About Free Arts NYC

Free Arts NYC provides under-served children and families with a unique combination of educational arts and mentoring programs that help them to foster the self-confidence and resiliency needed to realize their fullest potential.

About The Dillon

Designed by Smith Miller + Hawkinson Architects, The Dillon is a sophisticated mix of studio to 5-bedroom residences that defy the cookie-cutter. Every detail of the American Institute of Architects (AIA) award-winning design has been calibrated to ensure privacy and a sense of home. With 83 residences in total, The Dillon has been designed from the inside out to make the most of space, light, and air. Many are Duplexes and Penthouses, offering expansive multi-story living unique to Manhattan. Penthouses are topped with private terraces providing landmark Midtown views of Time Warner Center, Hearst Tower, and Worldwide Plaza. The Dillon also has a collection of exceptionally rare three-story Townhouses. Each includes indoor pull-up parking directly accessible through the lower level in the purchase price. The eight Townhouses on West 53rd Street are open, airy, and offer generous private backyards – complete with full condominium services and amenities. Building amenities include: 24/7 concierge-attended lobby, onsite parking and storage available, residents’ lounge, dining room with full catering kitchen, garden, fitness center, and children’s playroom. The Dillon is 70% sold with a 421-a tax abatement and financing available. Priced from $665,000 to $4,200,000. Contact: Brown Harris Stevens Development Marketing, www.dillon53.com 212-586-5300


The Dillon introduces The Townhouses on West 53rd Street

One-of-a-kind homes offer the ultimate in Manhattan living: three stories, fenced backyards, and private pull-up parking…all with condominium services


The Dillon has officially launched The Townhouses on West 53rd Street, a collection of nine triplex homes with expansive layouts, private backyards, and 24 hour condominium amenities. Exceptionally rare in Manhattan, each Townhouse includes a private indoor pull-up parking space directly accessible through the lower level media room.

The New York-based design firm Haus Interior modeled Townhouse 413, a sprawling 2,771 square foot, 4 bedroom, 4.5 bath triplex with a lush and private yard priced at $4.15 million. Of the nine homes, one has already sold prior to completion and public launch.


The Townhouses were unveiled in November at a grand opening bash with HGTV and BMW of Manhattan. More than 300 guests turned out, as real estate professionals rubbed shoulders with designers and BMW customers. BMW staged the Townhouse parking area with their latest vehicles, including the 6 Series convertible, X6 and 7 Series sedan. Cameras were rolling all night for a new HGTV reality show called “Real Designing Women,” airing in 2012, which stars Haus Interior and focuses on their work at The Dillon.

Guests toured the newly completed amenities, also designed by Haus Interior. Dramatic and modern, the amenity spaces are inspired by The Dillon’s pleated glass façade and AIA award-winning architecture. The Resident’s Lounge, Private Dining Room with catering kitchen, Garden Plaza, Children’s Playroom, and Fitness Center are outfitted with a mix of contemporary and vintage furniture.


The Townhouses on West 53rd Street are priced from $3.165 million, including parking. Square footage ranges from 2,210 to 2,770 and ceiling heights soar up to 13 feet. Each home has expansive outdoor space. Owners can enter their homes from a private entry court, through the condominium lobby, or from their private parking space.

“The Dillon’s Townhouses are unique to the Manhattan market. They offer the space and privacy of townhouse living, coupled with the convenience of condo living,” says Louis Greco, Principal at SDS Procida who is developing the property. Greco continues, “We’ve already sold one pre-completion, and the interest level has been phenomenal since the model made its debut last week. I’m confident the rest will sell quickly.”

Townhouse design elements include wide-plank oak hardwood floors, custom staircases, and oversized windows. Kitchens are outfitted with white quartz countertops and top-of-the-line appliances by Miele, Liebherr and Marvel.


Enormous five fixture master baths have Thassos marble flooring and mosaic tile walls with undermounted MTI whirlpool tubs. No detail has been overlooked, down to the bedroom-level laundry rooms and thermostatically-controlled heat and air conditioning systems with perimeter high performance hot water baseboard heat.

The Dillon is now 60% sold and Fannie Mae approved, with a 421a tax abatement in place. 3 bedroom duplexes and penthouses are priced from $1.865 million, and only 3 studios remain, priced from $595,000. Corcoran Sunshine Marketing Group is the exclusive marketing and sales agent.

The Dillon – 425 West 53rd Street

Located in Midtown West, The Dillon is a new condominium created by award winning Smith-Miller + Hawkinson Architects. The Dillon was developed by the SDS Procida Development Group, and offers a dynamic exterior profile thanks to a folded glass curtain wall that lends itself to a pleated profile. Notably, The Dillon is the first architecturally-significant condominium to open for sales in Manhattan in 11 months. Come June 2010, the building, located in Midtown West, will open for occupancy. The Dillon is unique in its design approach; the architects have taken into consideration all types of urban folk, and the building offers several different residence types ranging from one-bedroom units to three story townhouses. The Dillon also received a 2007 design award from the New York Chapter of American Institute of Architects.

Hells Kitchen New CondominiumRendering by dbox

Units and Pricing
As stated above, The Dillon offers a variety of different residence types and unique floorplans. House hunters who come upon The Dillon will be happy to find that they have their pick of the litter; the building offers flats, duplexes, penthouse duplexes and three-story townhouses. The Dillon offers 54 unique floor plans and 83 total residences; numerous residences will be offered at below $1000/square foot.
Let’s break it down:

The flats at The Dillon offer 15 unique layouts with floor to ceiling glass windows, elegant wide-plank wood floors, open kitchens and master bedroom suites. Walls in the flats at The Dillon are placed at slight angles, offering a dynamic sense of space and light. The flats range in price from $740K for a one bedroom to $975K for a two bedroom.

The Interiors at the DillonRendering by dbox

The duplexes and penthouses offer completely unique layouts. These homes range from three to five bedrooms in size; prices for the duplexes begin at $2.13M with penthouse duplexes starting at $2.355M. The duplexes and penthouses at The Dillon are remarkable thanks to their expansive layouts and north to south cross-ventilation, as well as the angled floor-to-ceiling glass that graces every home. They offer views to both the east and the west. The penthouse duplexes have direct access to a private roof garden.

The Dillion condominium Penthouse InteriorRendering by dbox

The townhouses at The Dillon are perhaps the standout of the condominium property, as such homes are rare finds in Manhattan. These homes are individual triplex houses, each with a street entry court, private parking directly accessible through a lower level and a back yard. Talk about bringing the beauty of the suburbs to the city! The townhouses at The Dillon stat at $3.165M.

Features and Amenities
As stated above, all homes at The Dillon feature floor-to-ceiling glass, elegant wide-plank wood floors, and open, expansive layouts. All residence types at The Dillon offer steamlined, open kitchens with custom white lacquer cabinetry, honed white quartz countertops, and Caesarstone backsplashes. The kitchens at The Dillon boasts top of the line appliances such as custom-paneled Leibherr refrigerators, Miele convection ovens, Miele combination convection/microwave ovens, Miele dishwashers, and Miele gas cooktops with concealed vented hoods; the townhouses also feature Marvel wine coolers. All residences enjoy Bosch washer/dryers.

The bathrooms at The Dillon are as beautifully finished as the kitchens. Five fixture master baths at The Dillon boast Thassos marble flooring with radiant heating to keep tootsies warm on cold mornings, as well as custom cabinetry and Corian countertops. Fixtures at The Dillon include under-mounted sinks with Danze faucets and soaking tubs with Dornbracht tub fillers.

Amenties at The Dillon include a 24-hour attended lobby, residents’ lounge, a private dining room with a full-sized kitchen for catering parties and hosting events, a lushly planted garden plaza that brings nature to New York, a fitness center, a children’s playroom, wireless internet throughout the complex (including in residences), private storage units available for purchase and an on-site resident manager.

The Dillon is located at 425 West 53rd Street between Ninth and Tenth Avenues. Smack dab in the middle of the up and coming Hell’s Kitchen neighborhood, The Dillon is located within walking distance of transportation hub Times Square. It’s also surrounded by a bevy of shops, restaurants and bars that have sprung up thanks to the ever-livening Hell’s Kitchen scene. For those who work in Midtown, The Dillon offers an excellent location. For those looking for a pied-a-terre in New York, The Dillon offers a chance to own a place in the center of it all without having to buy right in Times Square itself.

Investment Potential
The Dillon is notable for its out of the box architecture and unique layouts. It also boasts a well-known architecture firm, which earns the building a few points, especially given the fact that Smith-Miller + Hawkinson has received many rewards. The Dillon offers layouts that are anything but cookie cutter, and the finishes are very high end, however, the amenities aren’t anything to shake a stick at. The Dillon amenities don’t boast anything that can’t be found at a dozen other condominium buildings around the city. The neighborhood, as detailed above, has great potential, and is not only up and coming but also extremely convenient for both permanent residents and those looking for a pied-a-terre. This is a solid B.