be@schermerhorn Sees Strong Sales Continue Through Fall-Reaches 70-Percent Sold

As our readers know, we rarely cover buildings off of Manhattan, but our friends at be@schermerhorn shared good news about their lovely Brooklyn building recently that we just had to post. We hope you’ll enjoy the rare trip off the island!

Downtown Brooklyn’s be@schermerhorn continues to post impressive sales numbers through the fall as the 246-unit condominium reaches several milestones less than a month after closings begin.  The first group of be@schermerhorn residents will soon have plenty of new neighbors as the building is nearing 70-percent sold.  In addition, Jamestown Properties anticipates that it will close 100 units by the end of 2010 and has signed on new lenders Wells Fargo and Bank of America to accommodate the impressive influx of new buyers.

“The sales pace at be@schermerhorn has been uplifting and we are now seeing a lot of interest in our two-bedroom homes, which are priced at incredible values,” said Aaron Lemma, vice president and associate broker at The Corcoran Group, be@schermerhorn’s exclusive sales and marketing agent.

Surrounded by some of the city’s most desirable neighborhoods including Brooklyn Heights, Cobble Hill, Boerum Hill and Carroll Gardens, be@schermerhorn provides residents access to all that Brooklyn has to offer: classic architecture, shopping at chic retailers, specialty food markets, and some of the city’s best restaurants and bars.  be@schermerhorn is just steps away from Smith Street’s Restaurant Row, beautiful parks including the Brooklyn Promenade and the newly opened Brooklyn Bridge Park, and live performances and exhibits at the Brooklyn Academy of Music.  Close proximity to public transportation, including the 2, 3, 4, 5, G, M, R, A, C & F subway lines, makes getting around town easy and convenient, while drivers are just a few blocks away from the Brooklyn and Manhattan Bridges, the BQE and the Brooklyn Battery Tunnel.

be@schermerhorn consists of studio, one-, and two-bedroom homes (many with home offices) ranging in size from 444 to 1,037 square feet, with prices ranging from the $200,000s for studio residences to the $500,000s for two-bedroom residences.  Homes feature oversized windows and white oak flooring throughout, and selected residences boast home offices and large balconies or terraces.  Two-bedroom homes also come with storage lockers for added convenience.  The open kitchens have CaesarStone© countertops and backsplashes, and GE stainless-steel appliances.  The stylish bathrooms boast honed-marble flooring, Corian® countertops and polished chrome fixtures.  All homes are wired for Verizon FiOS™ digital cable and Internet.

Amenities at the building include an attended lobby; a fitness center with cardiovascular and weight-training equipment featuring integrated cable TV and iPod docking stations; the be@ resident’s lounge featuring an entertainment center with a flat-screen TV, BluRay DVD player and iPod docking station; a landscaped courtyard with a beautiful greenhouse lounge; and an expansive roof deck on the top floor of the building’s 25-story north tower.  Wi-Fi service is available in select amenity areas.  In addition, private rooftop cabanas are available for purchase, offering sweeping views of Brooklyn, New York Harbor, and the Manhattan skyline.  A convenient bicycle rack, along with leased valet parking and optional for-sale storage units are also located in the building.

The Corcoran Group is the exclusive marketing and sales agent for be@schermerhorn.  For more information or to make an appointment to visit the on-site sales center and model residences, please call (718) 246-0189 or visit www.beatschermerhorn.com.

The Cammeyer at 650 Sixth Avenue Surpasses 50 Percent Sold

The Cammeyer, a distinguished luxury Pre-war loft conversion located at 650 Sixth Avenue in the Flatiron district, announced last week that is has surpassed 50 percent sold.

The recent achievement of this milestone sales mark – including 16 contracts signed and the sale of Penthouse B in the past few months – is a testament to a successful re-branding campaign that highlights the building’s rich history as a fixture of the former Ladies’ Mile District.

“Our focus on bringing the unique history of The Cammeyer to the forefront of the sales effort has allowed buyers to realize the full potential of the distinct architectural details and layouts that only a true loft conversion can afford,” stated Fredrik Eklund, Managing Director of CORE, who is heading up the sales and marketing of The Cammeyer with Senior Vice President John Gomes.

Once the world’s largest shoe store, The Cammeyer has been reborn as 67 luxury loft condominium that combines classic Beaux-Arts architecture with modern lifestyle enhancing amenities and features including 12 foot ceilings, oversized loft windows, open kitchens, dining rooms and living rooms that make the most of light and space, and distinctive pre-war details including cast iron decorative columns.

The Stylish kitchens feature high-gloss Poggenpohl kitchen cabinetry, Corian countertops, SubZero refrigerators, Thermador ovens and Miele appliances. Master baths include spa-like soaking tubs and separate glass showers with Waterworks, Duravit, Jado and Catalano finishes. Buyers have the option of automated window treatments as well as dark walnut stain flooring that serves as a fitting compliment to the building’s modern finishes and fixtures.

Amenities in the building include a 3,600-square-foot landscaped rooftop that provides stunning views of the Empire State Building and the ornate surrounding architecture, as well as a state-of-the-art gym with Cybex equipment, a fully staffed on-site management team, a 24-hour doorman and ample storage space.

In addition to the ornate architecture of the building itself, buyers have been drawn to the outstanding location of The Cammeyer. Convenient to Chelsea Piers and Union Square Park, residents of The Cammeyer are fully immersed in all New York City has to offer. Fine dining, shopping, museums, nightclubs, parks and beautiful architecture are just a few of the fabulous offerings of the neighborhood just outside The Cammeyer’s door.

Studios, one-, two- and three-bedroom penthouses ranging in size from 700 square feet up to 2,035 square feet are available at prices starting from $845,000.

254 Park Avenue South Update

Earlier this year, closing commenced at 254 Park Avenue South, a neoclassical Beaux Arts building located on the northwest corner of Park Avenue and 20th Street, in the heart of Gramercy.

254 Park Avenue South is a 13-story building with studios, one- and two- bedroom homes. Several one bedrooms have home offices, and select units incorporate a lofted area that looks out to the living and dining areas. Currently, studios range from $690,000 to $740,000, one bedrooms range from $1.3 Million to $1.995 Million and the two bedrooms range form $1.915 Million to $3.8 Million.

Gramercy New Condominiums

This 123 condominium unit pre-war building features 24 Hour concierge, private fitness center, and a 1,400 square foot social lounge equipped with a bar, billiards tables and a poker room.

Many residences feature soaring 14’ ceilings.  Kitchens come completely with Bosch stainless steel cooktops, chef’s oven, integrated dishwasher and a Miele hood. Floors and walls in the master bathrooms are also clad in stone and Kohler bath fixtures and accessories with chrome finishes create contemporary accents.  Bathrooms in most of the larger homes feature a glass enclosed shower with a rain showerhead and separate soaking tub.

Gramercy Park Condos

In addition to the in-building conveniences, 254 Park Avenue South conveniently located steps from Gramercy Park, Union Square, and Greenwich Village. The neighborhood is also great for foodies with over 200 restaurants within a five-block radius — many owned by celebrity chefs and top rated by Michelin and Zagat — while the fashion-forward can enjoy the stretch of boutiques and shops along Fifth Avenue and the exciting nightlife of the popular neighborhood.

Investment Potential:

As we previously posted, investors looking for a great value may find better options in the city. Those looking for a great space in a great location will definitely be attracted to 254 Park Avenue South. The building seems to be selling well and as expected, these will not last long.

CondoDomain: Discount Brokerage Firm Enters NYC Market

One of the stories we have been sitting on for a few months has been the launch of a new brokerage company here in New York City. Just this morning, The Real Deal and Crain’s New York have reported  that CondoDomain.com has recently gone live offering buyers access to all REBNY listings through their Virtual Office Website (VOW) application. For those of you unaware, following a settlement in 2009 with the Department of Justice, the Real Estate Board of New York was required by law to provide these listings directly to VOWs who are REBNY members, provided they agree to certain guidelines and pay a fee for an audit by REBNY. It is not quite like the Multiple Listing Services (MLS) in other cities but it’s a better alternative than browsing each individual broker’s website (NY Condos).

While the VOW is enough to catch our attention, what really has us interested is the business model that provides cash refunds to buyers. CondoDomain offers both a full service option and a do it yourself (DIY) option. The full-service model has the brokers guiding the buyer through the apartment search in the traditional way but refunding 20% of the commission earned post-closing. (On a $1,000,000 transaction with a customary 3% commission, the buyer would receive $6,000 back) With the DIY option, the buyer finds the apartment on their own and hires a CondoDomain broker to handle the negotiations and closing, all for a flat fee of $10,000. (On the same $1MM transaction, the buyer would receive $20,000 back)

We were skeptical at first that this was even legal because we were under the impression that a broker is not allowed to share any portion of their commission with an unlicensed person. However, CEO Tony Longo sent us to the Department of Justice website that has a map showing all of the states that allow commission rebates.

We truly believe that not only will this type of business model work but that this company is destined for great things here in Manhattan. We met with both Tony and his City Vice President, Brett Malvin, and were impressed with their knowledge of the industry as well as the ins and outs of buying real estate in New York. At the end of the day, if you, as the buyer,  receive the customer service, knowledge and access to information that the big firms offer AND receive cash back, we felt it is our duty to bring this information to you!

We are interested in hearing your thoughts on this.

Feel free to read their full press release on their blog here.

Also you can visit their website at www.NY.CondoDomain.com

Cheers,

James

Financial District, The Post!

financial-district-condos

With more than 3,000 new units hitting the market over the last five years, there certainly is no shortfall of availabilities in the Financial District. With that being said, the Financial District is making a big push to lure buyers from more established New York City neighborhoods with the offering of real estate tax incentives, astounding amenities and a more recent campaign highlighting the influx of restaurants, nightlife, and luxury retail stores. New residents of selected developments are provided invitations to pick up gift bags that include a $75 Thomas Pink gift card, 30% off a purchase at Canali, $50 gift card to the Setai Spa, and a $35 gift card and box of chocolates from La Maison du Chocolat, among others. The gift bags, with a photo seen up above, is an apparent attempt to show that you can remain in the area and find the same shopping as you’d find on Fifth Avenue. While we are not ready to declare the Financial District as the new Fifth Avenue, the area is, by far, the fastest growing residential area in New York City. Combined with the city’s best transportation options (14 Subway lines, a PATH station, numerous express bus lines and ferry route, and the Downtown Manhattan Heliport) and buyer friendly pricing, we are happy to recommend the Financial District as a neighborhood you should consider when buying your next home!

The Financial District is not going to be for everyone. We think the area can still use more convenient grocery store options and more of a nightlife scene, but we feel what the area lacks is made up in the apartment pricing, real estate tax benefits and amenities. After careful consideration, we have chosen the following three buildings with developer owned units as our favorites:

20 Pine: The Collection, 20 Pine Street
Developer: Leviev Boymelgreen
Sales and Marketing: Shvo Marketing

20pineWe wrote about 20 Pine Street in December highlighting an available 1 bedroom that hit the market as a resale. With over 80% of the 408 units closed and another 10% in contract, the developer of 20 Pine: The Collection is nearing the end of their tumultuous ride with this project. Launched in early 2006 through an aggressive ad campaign done by Shvo Marketing and boasting a 24 hour sales office, the project has seen its share of trouble. However, after a recent visit to the building, not only did we find that the building was complete, but the available apartments are being offered at prices that no other building in the area can beat.

Located in the heart of the Financial District, 20 Pine boasts a number of high end amenities ranging from the large roof terrace on the 25th floor, state of the art gym, swimming pool, winter lounge, billiards room, golf simulator and a Turkish steam room. Each unit comes with sleek modern interiors designed by Armani including high ceilings, ebony hardwood floors, rainforest shower, Brazilian wood enclosed deep soaking tub, Sub-Zero/Fisher Paykel/Miele Kitchen Appliances and Asko Washer/Dryer.

20 Pine TerracePricewise, the average $/Sq Ft currently sits around $1,100/sq ft with units available from the Sponsor at under $900/sq ft. Common charges are under $1/sq ft with taxes currently fully abated. Surprisingly, another appeal, which we think should find buyers some piece of mind, is the building’s financial footing. With over $1.5MM in reserves and the Sponsor owning only a handful of Units left, buyers should not be concerned when thinking about purchasing at the building.

75 Wall Condominium Residences, 75 Wall Street
Developer: The Hakimian Organization
Sales and Marketing: Corcoran Sunshine Marketing Group

75wallstreetWith immediate occupancy and both rentals and sales available, 75 Wall is the perfect place to call home for anyone looking for hotel style living. Designed by the award winning Rockwell Group, 75 Wall features 350 condominium units on the upper 24 floors and 250 hotel suites in the lower portion. As part of the Hyatt Corporation’s five star luxury lifestyle brand, Andaz, condominium residences have access to all of the hotel services including room service, catering, housekeeping, valet laundry, full-time personal concierge, etc. Additionally, residences can enjoy 24 hour doorman, state of the art fitness center, club room, media lounge, amazing indoor/outdoor rooftop entertainment spaces, on-site parking, bicycle storage, and the list goes on…

Located on the corner of Wall and Water Street and standing 42 stories, all of the units offer beautiful 360 views. Keeping with the sleek, light and airy feeling, the units feature lofty 10ft+ ceilings, wide plank light vanilla washed oak flooring, open custom kitchens by Italian design studio, BOFFI, feature Mont Blanc Agglomerate stone counters with glass tiled back splashes, white lacquer and glass cabinets with integrated Miele dishwasher, Sharp microwave and Subzero & Liebherr refrigerators.

Pricing is competitive but they have many great deals with units pricing under $1000/ sqft. They also offer the very appealing 421g tax abatement and fairly low common charges.

With a wide variety of floor plan options, including studios, studio lofts, one bedrooms, oversized one bedrooms, two bedrooms, oversized two bedrooms, three bedrooms, two, three and four bedroom penthouses, 75 Wall definitely has something for everyone!

75_Outdoor

William Beaver House, 15 William Street
Developer: SDS Investments and Andre Balazs
Sales and Marketing: Prodigy Network

WBH ExteriorWith what seems to be a revolving door of marketing plans and on-site brokers, the William Beaver House seems to be settling in with Prodigy Network as their sole Sales and Marketing team. With delays in construction, the building now feels complete with a large number of the units sold and occupied.

The William Beaver House, adjacent to the Stone Street restaurants and bars, is one of the most luxurious newly constructed condominium buildings in the Financial District. Designed by Tsao + Mc Kown, with hotelier Andre Balazs, the building offers every amenity found at the neighboring buildings, and more: from half court basketball, full gym, pool, screening room, outdoor jacuzzi, dog run and squash court, the building gives a feeling that you are at a resort and not necessarily in the middle of New York City. The rooftop lounge features sweeping city and harbor views as well as indoor and outdoor space with kitchen and bar.

Most of the units in the building feature open kitchens with Miele & Liebherr appliances, washer and dryer, oversized bathrooms with a large soaking tub for 2, high ceilings and wonderful light & views from the oversized windows.

WBH Interior

William Beaver House is the sort of building that is of such a magnitude that its very presence will significantly alter the character of its neighborhood. While this sort of ultra-modern, ultra-large construction would not be out of place in Battery Park City or even Tribeca, such a building in this part of Lower Manhattan seems particularly out of place. William and Beaver streets meet in the oldest, stateliest section of gilded age-era architecture in the financial district. It is also adjacent to Delmonicos, one of the oldest surviving relics of old New York in Manhattan. While the building sticks out like a sore thumb in movies and television shows when a flyover of the city is done, we have to imagine that could be a selling point to some newcomers to the city.

While pricing is comparable to other buildings in the area, the developer has begun renting some of the unsold units to buyers as either a straight rental or part of a rent-to-own program.

The District, 111 Fulton Street
Developer: Africa Israel
Sales and Marketing: Urban Marketing

District LobbyThe District is one of the smaller new developments with only 163 condominium residences and 18, 000 square feet of high end amenities. The building offers 24/7 Doorman, Abigal Michaels Concierge services, cold storage, convenient parking available across the Street, a stunning library lounge with fireplace, private screening room, billiards room. The Fitness Center offers an indoor lap pool, 16 jet spa Jaccuzi, cold plunge, Steam bath and Sauna as well as a state-of-the-art fitness center and exercise room. The 12, 000 sf roofdeck is one of our favorites in the building. With amazing views of all major downtown buildings, this sun flooded space is complete with lounges, cabanas, and reflecting pool.

Units offer oversized windows, 12 foot ceilings, and beautiful details. Each home has Central Air/Heating, available Smart Home technology, high-end kitchen that includes Ceaser stone countertops, Gagganau cook top, Liebherr refrigerator/freezer, Miele Dishwasher and Miele oven. The apartment also offers washer & dryer hook ups, and tons of closet space.

Over 91% of the units have sold but there are still a number of exceptional apartments available. As is typical with the Financial District, taxes are appealing with the 421-g abatement and exemption already in place.

District Terrace

District Pool