The Sheffield Joins the Fashion Elite with New Partnership-Midtown Condos

January 19th, 2011 · Filed Under: The Sheffield - 322 West 57th Street
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New York City’s quintessential luxury building, The Sheffield, has announced its exclusive partnership with the City’s most iconic department store Saks Fifth Avenue. This partnership will include shopping privileges, personal styling consultants, and private seasonal designer collection previews, all which have been carefully customized and created for The Sheffield residents.

“We want to continue providing our residents with unique and specialized services that will optimize their lifestyle at The Sheffield,” says  Jacqueline Urgo, president of The Marketing Directors, Inc. “Saks Fifth Avenue is New York City institution with unmatched service and superior quality which goes hand-in-hand with The Sheffield,” she adds.

NYCondoblog was lucky enough to have the opportunity to ask both The Sheffield & Saks Fifth Avenue how this unique venture came to light:

(The Sheffield)

How did this partnership come about?  Why Fashion?

The Sheffield is located on 57th Street, a neighborhood internationally known to be a stone’s throw away to New York City’s finest shopping destinations. Our new branding “Sheffield Style” starts with The Sheffield’s unique residence layouts to tailored lifestyle amenity packages and continues with The Sheffield’s brochure designed as a high-gloss magazine format to convey the sophisticated nature of what is offered at The Sheffield.

Why pick Saks Fifth Avenue for this partnership?

Saks Fifth Avenue is a New York City retail icon.  They are one of New York City’s most sought after department stores and we felt there was great harmony between our brands. We are excited to partner with the neighborhood store and hope our residents enjoy the customized services available to them.

What is the importance of creating these unique amenities for your residents?

The Sheffield is a full service luxury condominium.  When buyers purchase at The Sheffield they are not just purchasing a home, they are immersing themselves into a luxury lifestyle, one that we continuously strive to improve. We understand our residents are connoisseurs of the finest New York City has to offer, and based on their feedback, Saks is a destination shopping experience for them. Given the spacious closet space the homes at The Sheffield offer, it was only appropriate we created a service with the Saks team that would benefit our buyers directly using that space. The main idea is to partner the Saks Fifth Avenue Club style consultants with our residents and develop a program where style consultants could perform closet evaluations of wardrobes, shoes, accessories and makeup.

Do you think this partnership is going to start a trend within the Luxury Condominium industry?

Yes.  Luxury living has come a long way from a decade ago. Today, buyers not only ask for the best but they expect the best and we hope to continue setting the bar for our competitors. We created this service to cater to our residents every desire and the Saks partnership is a perfect fit.

(Saks Fifth Avenue)

How did this partnership come about?

The Sheffield’s PR team reached out to the Women’s Fifth Avenue Club Director Sharon Cottelli, a dialogue was started and after a formal meeting with the Saks PR/Marketing team, the program was developed and finalized.

Is this the first partnership that Saks has had with a luxury condominium residence? Yes

Do you see a correlation between the Fashion industry & the Architecture world influencing each others design aesthetic?

I believe that the architecture world and the fashion industry are intertwined.  Fashion designers are frequently influenced by the work of architects – whether through the use of clean, modern lines, sharp angles, or gentle curves – it all boils down to Form and Function.

An architect’s use of building materials and decorative elements, for interiors and exteriors, may often inspire a designer’s choice of color palette, fabrication, print/pattern, or embellishment.  Ultimately, architecture and fashion design both represent important art forms that give life to cities, and energize their inhabitants, around the world.

What types of services are offered to just The Sheffield residents?

To kick off this exclusive partnership, The Fifth Avenue Club at Saks Fifth Avenue in New York will host a “match-making” event where residents will be paired with their very own personal styling consultant.

Once a season, residents of The Sheffield will enjoy a special sneak preview of Saks Designer Collections.  Through private in-store events held at the Saks Fifth Avenue Club, the personal styling consultant will hand-select the latest trends and ensembles for their resident.

The Sheffield residents will also enjoy Saks Signature Shopping Experience with up to three hours in a private VIP Suite at the Fifth Avenue Club with complimentary lunch and beverages, a personalized facial, and special gift from selected skincare collections.


Additional privileges for Sheffield residents include; in-home visits with a Fifth Avenue Club style consultant for closet evaluations, wardrobe and makeup consultations, as well as personalized fittings and alteration appointments, photography and cataloguing of shoes, accessories, and clothing.  This will be provided to Sheffield residents as an additional amenity and all efforts will be coordinated through the in-house concierge service Abigail Michaels.

The sales center is located on site at The Sheffield at 322 West 57th Street (between Eighth and Ninth avenues). It is open seven days week, with several model homes showcasing the layouts are available for viewing. To schedule an appointment, please call 212-938-6600 or visit www.thesheffield.com .

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New 44th-Floor Sales Center and Six New Model Homes Unveiled at The Sheffield

November 15th, 2010 · Filed Under: The Sheffield - 322 West 57th Street
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The Sheffield has opened its new on-site sales center and six model residences, which have been meticulously designed by Cetra Ruddy to convey the gracious floor plans and refined modern details above the 35th floor, where the majority of available homes are located.  The sales center, located on the 44th floor, features the building’s stunning new custom kitchen and boasts a floor-through spacious layout, showcasing the light and views to both the north and south of the building, located at 322 W. 57th Street.

The sleek white and orange center boasts north and south views, featuring both Central Park and the New York City skyline. A wallpaper mural taken from a photograph of Central Park adorns the north wall and creates a trompe l’oeil effect to extend the view from the north windows. Center guests may enjoy coffee, tea or mineral water at the coffee bar while they explore The Sheffield’s amenities and view photography and marketing materials. The air of the sales office is energized with a refreshing citrus-scented signature candle created specifically for The Sheffield.

“The new sales center and models capture the gracious living experience that is The Sheffield,” says Jacqueline Urgo, president of The Marketing Directors, Inc., the exclusive sales and marketing agent for the building. “This building offers the rare opportunity for buyers to experience a preferred lifestyle at the city’s cultural center point – steps from Lincoln Center, Broadway, Carnegie Hall, and Jazz at Lincoln Center.”

The six model homes show a range of what is available at The Sheffield, including studio to four-bedroom homes.

“The Sheffield is the perfect location to be close to all,” adds Jack Levy, senior managing director of asset management with Rose Associates, the property manager and investor in the sponsor entity.  “The extraordinary range of features and amenities coupled with the superlative design combine to make The Sheffield a quintessential home.”

The Sheffield is comprised of 597 studio-to-four bedroom residences ranging from 571 to 3,417 square feet and priced from approximately $700,000 to $7.6 million.  The Sheffield’s Sky Residences are located on floors 35 to 58, with most offering sweeping views of Central Park, the Hudson River or the New York City skyline.

Homes feature striking gourmet kitchens with Varenna custom Italian cabinetry and Calacatta gold marble and upper glass cabinetry, as well as sleek, fully integrated appliances from Subzero®, Miele® and Bosch®.  Baths incorporate such finishes as satin finish etched glass cabinets, cloud-white matte ceramic tile walls, custom-designed satin stainless steel fixtures and honed travertine floors. All of the homes feature solid plank Nordic Ash floors.


Residents will enter through a private entrance with a re-designed block-thru driveway between 56th and 57th streets and are welcomed by 24-hour doorman and Abigail Michaels concierge, who are ready to cater to their requests. The Sheffield also houses Fresh Direct® Preferred Delivery, bicycle storage and a pet spa. A new, beautifully landscaped garden is also soon to be unveiled.  Additionally, the Sky Club, The Sheffield’s unique collection of lifestyle amenities, will feature a social lounge, children’s play room, a private enclosed swimming pool with outdoor sundeck, roof deck with barbeque grills, state-of-the-art fitness center with Pilates/Yoga studio and his and hers spa with treatment rooms. Garage parking is also available for The Sheffield residents.

The sales center is located on site at The Sheffield at 322 West 57th Street (between Eighth and Ninth avenues). It is open seven days week, with several model homes showcasing the layouts are available for viewing. To schedule an appointment, please call 212-938-6600 or visit www.thesheffield.com.

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